When a national network provider says “one integrated experience for millions of customers”, the brief is as much about architecture as it is about design. ICON+ trusted ZAWA Digital to deliver both — a connected platform and the campaign that introduced it.
The challenge
Customer journeys were scattered across separate touchpoints: one portal for account management, another for support, a third for promotions. Every handoff was a drop-off waiting to happen.
What we did
- Unified digital platform strategy covering web and mobile touchpoints
- UX design system with accessibility and performance budgets
- Integration layer connecting billing, support, and campaign modules
- Nationwide launch campaign across digital media and KOL networks
The result
A single sign-on experience serving millions of interactions a month — with measurably shorter resolution times and a launch campaign that hit its awareness target in half the planned window.
Building something at national scale? We’d love to hear about it.