Kopi Kirana makes exceptional specialty coffee — but in a market crowded with louder brands. We designed a creator-led campaign plus precision media placement to put Kirana on everyone’s feed, and eventually, in everyone’s cup.
The challenge
With a modest budget and zero celebrity endorsements, the campaign had to work through authenticity: real creators, real rituals, real mornings. Reach without relevance was not an option.
What we did
- Creator selection from a shortlist of 120 micro- and mid-tier KOLs, narrowed to 14 with genuine audience overlap
- Content direction that gave creators room to keep their voice — briefs, not scripts
- Amplification through online media placement on lifestyle publishers
- Weekly performance sprints with creative refresh based on engagement data
The result
Eight weeks, 4.2× return on ad spend, and a 61% lift in branded search. Kirana’s best-selling single-origin sold out twice during the campaign window.
They treated our budget like their own money. Every rupiah worked harder than we imagined possible.
— Founder, Kopi Kirana
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