
Sagara Fit came to us with a bold idea: a fitness companion that feels less like a tracker and more like a coach. We took the product from UX research all the way to the App Store — design, build, and launch in one collaborative sprint.
The challenge
Habit apps live or die by their first week. Sagara Fit needed an onboarding flow that gets users to their first workout in under three minutes, plus a daily loop engaging enough to bring them back tomorrow.
What we did
- UX research & persona workshops with 40+ potential users
- Design system and motion language built around encouragement, not guilt
- iOS & Android development with offline-first workout tracking
- Analytics instrumentation and a phased launch plan
The result
Within the first month after launch, Sagara Fit reached a 38% day-7 retention — more than double the category average — and a 4.8-star App Store rating.
ZAWA Digital felt like part of our founding team. They challenged our assumptions and shipped with real craft.
— Product Lead, Sagara Fit
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