Great product, invisible brand. NusaAnalytics had a powerful B2B analytics platform but was nowhere to be found — neither on Google nor inside the AI answers their buyers increasingly rely on. We built a compounding SEO & GEO program to fix both.
The challenge
The analytics category is dominated by well-funded competitors with decade-old domain authority. Winning head-on was not an option — we needed sharper positioning, faster pages, and content built to be cited.
What we did
- Technical SEO overhaul — Core Web Vitals into the green across templates
- Semantic content architecture targeting long-tail comparison and use-case queries
- Generative Engine Optimization: structured data, extractable answers, and citation-worthy original research
- Quarterly measurement framework tied pipeline to organic sessions
The result
In nine months organic signups grew 3.1×, and NusaAnalytics now appears in AI-generated answers for eight of its ten priority queries — a channel competitors haven’t even started optimizing for.
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